Stellantis (formally known as Fiat Chrysler Automotive) is a multinational automotive manufacturing corporation. It is one of the Michigan's "Big 3" automotive companies and includes some of the nation's most popular car brands. As Stellantis introduces new vehicles and models throughout the year, we created diverse advertisements to promote these launches, highlight new features, build excitement, and enhance brand recognition. Each of its sub-brands—Chrysler, Dodge, Jeep, Ram, Alfa Romeo, and Fiat—targets unique audiences with distinct visual styles and messaging. 

 

The challenge was maintaining each brand’s integrity while managing multiple campaigns simultaneously. This required deep knowledge of market positions, tone of voice, and design standards to deliver cohesive yet tailored campaigns that resonated with their individual audiences.

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DELIVERABLES: Pitch work, presentation decks, various online ad units, social media ads, streaming service video ads, partnership platform ads, and more

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