FIAT 500e
(JANUARY 2024 - MAY 2024) 
ROLE: ART DIRECTOR; DESIGN LEAD

Stellantis (formally known as Fiat Chrysler Automotive) is a multinational automative manufacturing corporation. Its United States vehicle brands include Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, and Ram. 

With the release of the Fiat 500e, Stellantis aimed to generate additional excitement through a large-scale marketing campaign. They filmed an Italiano-themed video spot, and commissioned a design studio to create some bright, poppy visuals. Our challenge was to find a way to merge two distinct aspects of the campaign, each with completely different styles and tones, into one cohesive and easily adoptable subbrand.

DELIVERABLES: Complete brand book, presentation deck, streaming service ads, partnership platform ads, social media ads

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