Grind All Day Café is a fictional café that I created for the Oakland University 2017 Senior Thesis Showcase. To stand apart from its competitors that often feature dark wood interiors, dim lights, cozy seating, etc. in their store fronts, Grind All Day Café's branding features bright and bold colors accompanied by upbeat music. All deliverables were printed and constructed by hand.

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This project was my first large-scale, 100% self-led design endeavor, where I managed every aspect of the creative process. It took an entire semester of conducting in-depth case studies and writing papers to demonstrate my design and industry knowledge. This experience sharpened my ability to conceptualize, research, and execute comprehensive branding strategies.

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One day, I aspire to sell this concept and bring Grind All Day Café and its products to life, making its unique branding and vibrant atmosphere a reality.

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DELIVERABLES: Full brand identity including a logo and pattern, iconography, coffee bag packaging design, cup logo stickers, hot cup wraps, vinyl signage, menu boards, pastry bag design, tea box packaging design, copy for all designs

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